Rae
The sales agent that never sleeps.
Rae runs the funnel end to end: it reads bill photos, understands voice notes, sizes the system, handles objections and negotiates inside limits you set — hard-coded guardrails it cannot talk its way past — and delivers a proposal in a median of 7 minutes from first message. A person still reviews every deal before it is final.
Speed
Speed is the whole game.
56% of our leads arrive outside business hours. Sunday is our biggest lead day, and it has zero human coverage anywhere in the industry. Rae answers in a median of 23 seconds at 2 a.m., on holidays, always.
Outcomes
It closes, not just chats.
In its first five months, Rae signed 27 solar contracts worth ~$174K for our own installation company. 95% of those conversations never needed a human to type — and a person reviews every deal before it's final.
Guardrails
The guardrail layer (your margin's bodyguard).
Every outgoing message passes a pre-send guardrail: 49% get rewritten before sending; 196 absolute price leaks and 21 premature discounts blocked and logged. You can read the log. That's our answer to “will AI discount my margin away?”
US channels
Built for US channels.
Rae ships SMS-first with TCPA compliance native: consent capture, quiet hours, opt-out, audit logs. Web chat and Messenger too. Same brain, American manners.
What it looks like
Bill photo at 9:41 pm. Survey booked by 9:52 pm.
A real shape of conversation: photo in, proposal out, slot confirmed — with no one awake to type.
📎 Electric bill — August.jpg
9:41 pm
Thanks! I read your bill — 1,240 kWh at 24¢/kWh. An 8.4 kW system covers about 92% of that. Want the full proposal?
9:41 pm · 23s later
🎤 Voice note (0:14)
9:43 pm
Got it — single-storey roof, south-facing, and you want battery backup. Sending an 8.4 kW + 13 kWh proposal now.
9:43 pm
📄 Proposal ready. Survey slots: Thu 11am, Fri 3pm?
9:48 pm
Thursday works
9:52 pm
Illustrative transcript. Response times shown match our audited median of 23 seconds.
Rae wins the customer. Keeping them is the other half: multi-brand solar monitoring turns each installed system into a Solar Assurance plan, and every fault it finds is a repair job you get to bill — that math is on the homepage. The figures behind both products are on our audited proof page, and the honest version of the build-vs-hire question is Rae vs hiring an SDR.
Pricing
Flat monthly, or pay per result.
RAE
$749/mo flat
AI lead response & booking · unlimited users · CRM sync
PAY-PER-RESULT
$99 / AI-booked appointment
zero monthly fee
Unlimited users on both — no per-seat fees, ever.
FAQ
Questions, answered
What is Rae?
Rae is an AI sales agent for solar companies. It answers inbound leads in a median of 23 seconds around the clock, reads electricity-bill photos, transcribes voice notes, sizes the system, negotiates inside hard-coded guardrails, and delivers a proposal in a median of 7 minutes. It has handled 4,198 real leads in production.
How fast does Rae respond to solar leads?
Median first response is 23 seconds, with a 90th percentile of 31 seconds, measured across 4,019 first-response intervals with no trimming. That speed holds outside business hours: 55.65% of leads arrive after hours, and 94.4% of those get a reply within 60 seconds versus 94.5% during business hours.
How fast should a solar company respond to leads?
Fast enough to be first, because prospects contact several installers at once and engage with whoever replies first. The harder problem is coverage rather than speed: in our own data 55.65% of leads arrive outside business hours, and Sunday is the single biggest lead day. Our median first response is 23 seconds across 4,019 measured intervals, and after-hours leads get a reply within 60 seconds 94.4% of the time versus 94.5% in hours.
Is AI safe to let talk to my customers?
Only with safety rails you can audit. Every outgoing message from Rae passes a pre-send safety layer — we call it the guardrail — before it is sent: in a five-week production sample it logged 1,630 interventions, rewrote 49% of messages, and blocked 196 absolute price leaks and 21 premature discounts. The log is readable, which is the only thing that makes the assurance worth anything. Unusual cases still go to a human — 95% of conversations complete without one, and the remaining 5% is where the hard ones live.
Is this TCPA compliant?
Rae ships SMS-first with TCPA compliance built in: consent capture, quiet hours, opt-out handling, and audit logs. Web chat and Messenger are available alongside SMS, and SMS activates as carrier registration clears.
Who is Modular Intelligence?
Modular Intelligence is the company behind Sol AI and Rae, founded by Mujtaba Raza. It was built inside Solar Citizen, a solar installation company operating across 11 cities in Pakistan, and its software has run that company's sales and service end to end since February 2026. It is now bringing the platform to US installers, starting in New York.