Modular Intelligence
Not software that helps. AI that does the work, built for solar installers. It answers every lead in a median of 23 seconds and monitors every installed system down to the individual string. We run our own solar company on it, which is the only proof that counts.
Live in production since February 2026 · Karachi → New York
median first response to every inbound lead, 24/7 (p90: 31 seconds)
of leads arrive after business hours — and get answered identically fast
of sales conversations run with zero human keystrokes
systems watched · 13.9 MW · 9 inverter brands · polled ~every 11 minutes
in solar contracts signed by the AI in its first five months
of AI messages rewritten by pre-send guardrails · 196 price leaks blocked
Every number on this page comes from our production database and survived a forensic self-audit. Read how →
Two products, one brain
Shams
Shams answers every lead in seconds. It reads electricity-bill photos, transcribes voice notes, sizes the system, negotiates inside hard-coded guardrails, and delivers a proposal in a median of 7 minutes. 4,198 real leads handled. The US version ships SMS-first with TCPA compliance built in.
How Shams works →Sol AI
One dashboard for every brand. Weather-adjusted expected output per site and per string. Faults classified with a dollar figure attached, and homeowners told in plain language. Turn your install base into $15–25/month care plans; we charge $1.50/system.
How Sol AI works →A 29-kilowatt residential system. One string disconnects. The manufacturer's app: green. Sol AI's baseline: 54 kWh missing every day — roughly $260/month of silent loss the homeowner would never have found. Multiply by every roof you've ever touched. That's the service business hiding inside your install base.
Why now
The federal tax credit for purchased home systems expired. Survivors have to cut labor cost now.
5M+ US solar homes need watching for 25 years, and that number rises every year even in a down market.
Installer bankruptcies strand homeowners. Whoever can monitor any brand instantly inherits those customers.
Pricing
LAUNCH
$749/mo flat
AI lead response & booking · unlimited users · CRM sync
MOST INSTALLERSSCALE
$1,490/mo flat
everything + monitoring to 500 systems, then $1.50/system/mo
PAY-PER-RESULT
$99 / AI-booked appointment
zero monthly fee
No per-seat fees. Ever. Founding partners: first 10 US installers get 90 days free.
FAQ
Shams is an AI sales agent for solar companies. It answers inbound leads in a median of 23 seconds around the clock, reads electricity-bill photos, transcribes voice notes, sizes the system, negotiates inside hard-coded guardrails, and delivers a proposal in a median of 7 minutes. It has handled 4,198 real leads in production.
Sol AI is a monitoring platform that builds a digital twin of every solar system an installer has put in, across every inverter brand, in one dashboard. It calculates weather-adjusted expected output per site and per string, classifies faults with a dollar figure attached, and explains them to homeowners in plain language. It currently watches 464 systems totalling 13.9 MW, polled roughly every 11 minutes.
Median first response is 23 seconds, with a 90th percentile of 31 seconds, measured across 4,019 first-response intervals with no trimming. That speed holds outside business hours: 55.65% of leads arrive after hours, and 94.4% of those get a reply within 60 seconds versus 94.5% during business hours.
Sol AI reads 9 inverter brands in production today: GoodWe, Sungrow, Huawei, Fox, Solis, Growatt, Solarman, SAJ and MaxPower. Only brands with a working adapter running in production are listed — planned integrations are shown separately and never counted as supported.
Enphase and SolarEdge are in integration, built together with the founding partner cohort rather than claimed in advance. Founding partners shape those adapters against their own fleets and get them first. They are not live today, and Sol AI does not list them as supported.
No. Sol AI connects to each inverter manufacturer's cloud platform through its API, using a credential you authorise once per brand. Nothing is installed at a site — no data logger, no gateway, no local network configuration — so bringing an existing fleet online is a credential exchange rather than a truck roll.
Only with guardrails you can audit. Every outgoing message from Shams passes a pre-send guardrail layer before it is sent: in a five-week production sample it logged 1,630 interventions, rewrote 49% of messages, and blocked 196 absolute price leaks and 21 premature discounts. The log is readable, which is the only thing that makes the assurance worth anything. Unusual cases still go to a human — 95% of conversations complete without one, and the remaining 5% is where the hard ones live.
The US version of Shams ships SMS-first with TCPA compliance built in: consent capture, quiet hours, opt-out handling, and audit logs. Web chat and Messenger are available alongside SMS, and SMS activates as carrier registration clears.
By selling monitoring and care plans on systems they have already installed, typically $15-25 per home per month. The install base is already paid for, so the only new cost is the monitoring platform — Sol AI charges $1.50 per system per month — and the spread is recurring margin on completed work. A 400-system base at $20 per month is $96,000 a year against $7,200 of cost.
Modular Intelligence is the company behind Sol AI and Shams, founded by Mujtaba Raza. It was built inside Solar Citizen, a solar installation company operating across 11 cities in Pakistan, and its software has run that company's sales and service end to end since February 2026. It is now bringing the platform to US installers, starting in New York.